In fact, Pennsylvania’s lottery was always uniquely successful. Pennsylvania Lottery: Already An Example For the Industry In that first year alone, traditional lottery sales increased 7.2%, while Scratch-Off revenue increased, too, by 5.9%. Using its newfound connections with Scientific Games, the Pennsylvania Lottery partnered with 500 of Scientific Games’s 9,800 retailers, encouraging lottery participants to consider signing up for the online version.įrom May 2018 to May 2019, Pennsylvania’s lottery sales increased as part of the partnership, even in brick-and-mortar lottery locations and with physical scratch cards. In the intervening years between the creation of the iLottery and today, the Pennsylvania Lottery worked hard to bolster its presence. Pennsylvania’s iLottery is powered by OGS, a content aggregation platform created by Scientific Games. The decision to build a robust online iteration of the Pennsylvania Lottery was actualized in May 2018, the result of a collaboration between the Pennsylvania Lottery and Las Vegas-based Scientific Games. ©Katherine McAdoo/Unsplash The Pennsylvania iLottery: Moving Into the Digital Realm
Pennsylvania’s lottery has long been lucrative, but its iLottery option has been particularly successful since the coronavirus crisis.